Freetrade - 3D Illustrations

3D modelling using Blender

Challenge: Alter Freetrade's art direction to achieve a modern, fresh feel.

A new art direction was needed at Freetrade. Previous illustrations were outdated and aimed at a customer segment that the company no longer prioritised. To freshen things up, I explored the use of Blender to conceptualise a more modern direction. Using legacy textures alongside a new illustration style maintained Freetrade's playful, industry disturbing roots, whilst simultaneously  achieving a fresh new style.